Archive for August, 2016

Newsletter Mania~Do You Have One?

Indie authors are in manic mode to gather subscribers and generate newsletters…

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IMO, that is not a bad thing. From the moment ¬†we step into the indie author arena we are told to have a newsletter. Marketing experts and gurus insist that for success a newsletter is the single top-ranked item one needs in an indie marketing toolbox. I’m convinced. But here is what the experts don’t tell you:

  • Divide your subscribers into two or more audiences. The value of this explained below.
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