In March I wrote a blog Your Amazon Author Page~Is it Working for You? That blog generated the least amount of traffic on this site. I was stunned at the lack of interest.
Yet, creating an effective Amazon Author page is the single most critical and basic step to an indie author’s success. When I first stepped into the indie arena I was dumb as a rock. I did not know how to upload a book, gather reviews, or promote. I did not know Facebook, Google or Twitter existed. No, I had not been living under a rock. I had been living on the edges of civilization, places where there was no internet, no television, no newspaper, no mail service, no phones. I would make a trek from a little island to a mainland or from a tiny jungle village to buy supplies, trade English language books with a small coterie of other expats at a boat club or yacht club and make the long trek back to wherever I was living. When I wrote in my bio the only electronic innovation I was familiar with was my ATM card, people thought I was joking. I wasn’t. I was gifted a Kindle Christmas 2012. I didn’t have a clue what the gadget was. I soon learned and it changed the direction of my life. Now I’m an independent author. I know how to tweet, post on Facebook, use Google +, write a blog and do small maintenance on a WP website. I own two.
In 2012 I was still dumb as a rock as far as our indie universe is concerned. Now, I’m not. It has not been an easy road, nor a smooth one.
That is another story for a later time or–never. But! I know the road to indie authorship now. The same way you get in your car in the morning and drive to work. Your car could drive itself, it knows the way to and from work so well. A new coffee shop might open up along the way and you check out, but your path is pretty much the same. That is the way of indie authorship. You cannot get from point A to point B without that basic road. Whether you like it or abhor it–Amazon is that basic road. I happen to love it.
Certain things must happen if an indie author is to reach the pinnacle of success. Writing a book is the magic. Having it beta read, edited, formatted and choosing a cover is producing the product. Getting your title visible and exposed to readers is no easy task. If anybody tells you so–they are lying. If you do not promote your book it will forever be anchored in Cyberspace–never on an ereader, a Kindle or any other digital device. I often see variations of this on blogs by authors whose books don’t sell: “I write for myself.” Pffft. If that was so, write in a diary. Why is the book published on every sales venue if you don’t want to sell it?
Here is the nut, and the real focus of this blog. When you publish on Amazon you can go into Author Central and compose a bio. Most indie authors flub. The ehow to do it best with examples is here. Do readers, reviewers and promoters really read your bio? Yes, they do. Alexa told me so. Alexa is a subsidiary of Amazon.
Alexa rates a site’s popularity and it notes not only the amount of traffic to and from that site–but where that visitor came from. I put the link to eNovel Authors at Work in my Amazon bio in late June. Alexa told me 4300 readers of my Amazon bio ticked the link to this website in July 2014. Thus far, to mid-August, 2280 unique visitors have ticked that link in my Amazon bio and visited this site. And, those viewers are staying on the site for above twelve minutes or more. They are reading the author pages and articles. They have to be. Because we don’t sell anything on this site. We encourage indie authors to network, promote and sell their books.
I am in high hopes that if you are an indie author you will read the blog about Amazon Author bios and put yours to work for you and your books. I just learned from Martin Crosbie’s latest edition of How I Sold 30,000 ebooks on Kindle that less than 10% of indie authors who read his book or attend his seminars and speaking engagements actually follow up and actively use the publishing and promoting tools he has proven to work. I am one of those less than 10% indie authors. Join me! Create an Amazon bio to entice your readers.
As usual, I never like to sign off without encouraging indie authors to include this gem of a note to readers right after THE END of their books.
Thank you for taking time to read [title of book]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Does it work? I guess the proof is in the pudding. Since mid-November of 2013 readers have posted more than 600 reviews on my three indie titles. Go Here to read about Choosy Book Worm’s Read and Review program, opening to all indie authors on September 03, 2014.
Y’all have a nice day. Comments are always welcome. Please be considerate. You may agree or disagree. Spammers will be shot with my snake gun.