90% of Indie Authors Don’t Act

Written By: Jackie Weger - Aug• 15•14
Jackie Weger

Click image to go to Jackie’s Amazon Author Page.

In March I wrote a blog Your Amazon Author Page~Is it Working for You?  That blog generated the  least amount of traffic on this site. I was stunned at the lack of interest.

Yet, creating an effective Amazon Author page is the single most critical and basic step to an indie author’s success.  When I first stepped into the indie arena I was dumb as a rock.  I did not know how to upload a book, gather reviews, or promote.  I did not know Facebook, Google or Twitter existed. No, I had not been living under a rock. I had been living on the edges of civilization, places where there was no internet, no television, no newspaper, no mail service, no phones.  I would make a trek from a little island to a mainland or from a tiny jungle village to buy supplies, trade English language books with a small coterie of other expats at a boat club or yacht club and make the long trek back to wherever I was living. When I wrote in my bio the only electronic innovation I was familiar with was my ATM card, people thought I was joking. I wasn’t. I was gifted a Kindle Christmas 2012. I didn’t have a clue what the gadget was. I soon learned and it changed the direction of my life. Now I’m an independent author.  I know how to tweet, post on Facebook, use Google +, write a blog and do small maintenance on a WP website. I own two.

In 2012 I was still dumb as a rock as far as our indie universe is concerned. Now, I’m not.  It has not been an easy road, nor a smooth one.

That is another story for a later time or–never. But! I know the road to indie authorship now. The same way you get in your car in the morning and drive to work. Your car could drive itself, it knows the way to and from work so well. A new coffee shop might open up along the way and you check out, but your path is pretty much the same. That is the way of indie authorship.  You cannot get from point A to point B without that basic road.  Whether you like it or abhor it–Amazon is that basic road. I happen to love it.

Certain things must happen if an indie author is to reach the  pinnacle of success.  Writing a book is the magic. Having it beta read, edited, formatted and choosing a cover is  producing the product.  Getting your title visible and exposed to readers is no easy task.  If anybody tells you so–they are lying.  If you do not promote your book it will forever be anchored in Cyberspace–never on an ereader, a Kindle or any other digital device.  I often see variations of this on blogs by authors whose books don’t sell: “I write for myself.” Pffft. If that was so, write in a diary. Why is  the book published on every sales venue if you don’t want to sell it?

Here is the nut, and the real focus of this  blog.  When you publish on Amazon you can go into Author Central and compose a bio. Most indie authors flub. The ehow to do it best with examples is here.  Do readers, reviewers and promoters really read your bio?  Yes,  they do. Alexa  told me so.  Alexa is a subsidiary of Amazon.

First Chapters Omnibus by eNovel Authors  99¢

First Chapters Omnibus by eNovel Authors 99¢

Alexa rates a site’s popularity and it notes not only the amount of traffic to and from that site–but where that visitor came from.  I put the link to eNovel Authors at Work in my Amazon bio in late June.  Alexa told me 4300 readers of my Amazon bio ticked the link to this website in July 2014.  Thus far,  to mid-August, 2280 unique visitors have ticked that link in my Amazon bio and visited this site. And, those viewers are staying on the site for above  twelve minutes or more. They are reading the author pages and articles. They have to be. Because we don’t sell anything on this site.  We encourage indie authors to network, promote and sell their books.

I am in high hopes that if you are an indie author you will read the blog about Amazon Author bios and put yours to work for you and your books. I just learned from Martin Crosbie’s latest edition of  How I Sold 30,000 ebooks on Kindle  that less than 10% of  indie authors who read his book or attend his seminars and  speaking engagements actually follow up and actively use the publishing and promoting tools he has proven to work.  I am one of those less than 10% indie authors. Join me! Create an Amazon bio to entice your readers.

As usual, I never like to sign off without encouraging indie  authors to include this gem of a note to readers right after THE END of their books.

Thank you for taking time to read [title of book]. If you enjoyed it, please consider telling your friends or posting a short review.  Word of mouth is an author’s best friend and much appreciated.  Does it work? I guess the proof is in the pudding. Since mid-November of 2013 readers have posted more than 600 reviews on my three indie titles.  Go Here to read about Choosy Book Worm’s Read and Review program, opening to all indie authors on September 03, 2014.

Y’all have a nice day. Comments are always welcome. Please be considerate. You may agree or disagree.  Spammers will be shot with my snake gun.


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  1. Brian Archer says:


    I read Finding Home. I just want you to know I really enjoyed it.

    I don’t read much fiction. Only a little Si Fi. And a few history-based novels. But I do read technical stuff all the time. For work.

    Anyway, I can’t wait to read another. What would you suggest?

    Your Friend,

    • Jackie Weger says:

      Hey! Brian. How is everybody? Thanks for the kind words on Finding Home. I can’t believe you read it since I know what your bookshelves are filled with. Bayou La Batre hasn’t changed since I wrote the book, has it? Look over Neil Ostroff’s list of books on his Author page here. You might find something. I just finished Pete Barber’s Thriller, NanoStrike. It is first rate. How is Beverly and kids? I haven’t heard a word since her fab trip to Europe. Tell her to email me. Hugs, Jackie

      • Pete Barber says:

        Hi Jackie,

        Thanks for recommending NanoStrike to Brian. As he likes some tech-stuff with a sci-fi angle, he might well enjoy my Nanobots. Finding Home isn’t my normal fare either, Brian, but I enjoyed the heck out of the story. It seems Jackie’s words are cross-genre . . . Pete

  2. Thanks for sharing. Good advice, as usual.

    Snake gun, huh? So glad I live in a country with no snakes, so no need for those.

  3. Julie Frayn says:

    We have snakes but no snake gun. Prefer them as pets.

    Thanks for the advice, Jackie. I improved my author page a while back. Maybe soon I’ll figure out how to tell if that’s improving traffic on my blog.

  4. Pete Barber says:

    No doubt in my mind that you’ve hit the nail on the head with the recommendations for the Amazon author page. Before I found this site, I had the words, but no contact information. Dumb as a rock? Guilty as charged. Thanks, Jackie.

  5. Choosy Bookworm’s Read&Review Program is great! I’m loving it! Thanks, Jackie, for all the Above & Beyond hard work you do, and for your amazing generosity!

  6. Hi Jackie, thanks for the great info. I’m just getting ready to publish my first novel and came across your informative article. Love the tip about asking ‘nicely’ for reviews at the end of the book. 🙂

    • Jackie Weger says:

      Welcome, #JacquieBiggar. You cannot go wrong following the tips and suggestions on eNovel Authors at Work. All of these sound suggestions come from authors who are far more savvy than I am. I put those suggestions through their paces. If they did not work–you would not find them on this site. Great good luck with your book. Be sure to stop by when it is published and let us know about it. We are indie authors who pay it forward. You will need to promote your book. The Useful links pages is chock full of free and paid promo sites. They all move books and the administrators are nice to work with. Keep in touch.


  7. Dale Furse says:

    Thanks for more great info and advice, Jackie. I’m glad to say that I have already taken your advice and changed my Amazon Author Bio.

    Also thanks for the html tip. Now I’ll see if I did it correctly.

    Dale Furse

  8. Donna Fasano says:

    If my author page were any more active, it would dance right off the Amazon site. LOL I love the post, Jackie. I hope all authors will read, learn, and act.

    Donna Fasano
    Prima Donnas

  9. As always great advice, Jackie. I had never heard of an Alexa rating before joining eNovel – and would never have thought to include links in my Amazon Author Page bio. Duh! I would never have purchased an ad to sell my novels. Why spend money I haven’t earned yet . . . right? Wrong!Oh, always learning. Thanks so much for the advice you give so generously.

    Sharon Pennington

    PS: A word on Choosy Bookworm’s Read and Review Program. It rocks! Well, that’s 2 words. And here are 2 more: do it!

  10. Thanks, Jackie. Great advice, as always. I just added the link to eNovels Authors at Work to my Amazon bio.

  11. Jenny Harper says:

    Gosh yes, must add to the To Do list. Again!

  12. Jackie,
    Thanks for encouraging me to tweak my Amazon author bio. I am very interesting in tracking the statistics as you have done.

  13. No offense to any other review sites or book clubs, but the first place I look for author information is on Amazon. Why? Well, that is where authors insist you post a review. They love it if you post in other places but AZ is THE place they need a review. So, why, oh why don’t they have an author page? No picture, nothing. I’m serious. You all are very lucky to have Jackie. She is giving you great advice!!

  14. Mary Smith says:

    Thanks for a great article, Jackie. I’m late in responding because I wanted to wait until i could say I have updated my Amazon page – tweaked the bio so it doesn’t sound like ‘a job description’ and added eNovelAuthors as well as my Twitter and FB links.

  15. Jackie, I took note of your excellent article months ago and bookmarked it for when I could block out time to better craft my Amazon Author page. Here’s the finished product. Let me know what you think. And thanks again for the great tips about the Amazon Author page.

    • Jackie Weger says:

      Hi, Suzanne. Thank you for returning and saying how #eNovAaW site helped you. I looked at your Amazon Author page. You did great! Fabulous facts to grab the reader and it ‘speaks to the reader’ about your motivation and writing. That is excellent.
      Were it me, I would shorten those blurbs, just use two. And put the others in Editorial inside Author Central. And! Use some of those blurbs in tweets. Those are knockout.
      You have this: Want access to book giveaways, discounts, and special offers from historical fiction authors and Suzanne Adair? (Rhetorical questions really don’t have place in bios. You want declarative sentences). Subscribe to Suzanne’s free quarterly newsletter today at http://tinyletter.com/Suzanne-Adair-News.
      I would revise to this: Subscribe to Suzanne’s quarterly newsletter: http://tinyletter.com/Suzanne-Adair-News.
      The reason to only use a couple of reviews: Readers can read those on Amazon. You just want a few review words in your bio to titillate bloggers/reviewers/readers.
      You bio is exciting. Readers will be interested. So! Give them the link to your Webpage/blog in the first line of Find Me Here links. Don’t bury the links in narrative.
      Anytime you create a bio in which the links are above the fold or start above the fold (…more) is smart. The readers will tick that …more.
      You did super. I’m impressed. Blogger interviewers will adore having you.

      • Thank you very much for the feedback, Jackie. I took care of all four issues that you pointed out.

        o For the review snips, should I leave in the book title (currently in caps)?

        o Does the link to my web site/blog belong in the same paragraph as the bio, tacked onto the end? Or as I have it — immediately following, in a paragraph of its own?

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