Archive for the 'Technical Stuff' Category

MASTERING AMAZON ~ Second in the Series

Getting the Most out of  Amazon

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We got through Thanksgiving,  a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

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COWBUNGA! Report: Newsletter vs Newsletter

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow.

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow.

More About Newsletters

Good morning all of you awesome authors.  Are you wondering what the heck Newsletter vs Newsletter means? You know me. I’m gonna tell you.  It’s something specific I discovered by accident. My blog topic was gonna be about my most recent promotion, because we in eNovel often report results. But this happened: I tried out Book Report. Loved it. Subscribed. This is an analytic app that rides on your task bar and once inside Amazon KDP it  tells you how many books were bought and borrowed [KENP] and the $$$ value. Book Report tells me the number of  sales/borrows on a each title every day, or I can also set it to tell me an aggregate. More on that in minute.

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MASTERING AMAZON 4th in The Series

#IT’S THE LITTLE THINGS…

genre…We learn that helps us to success as we hone our indie authorship skills.  You can take all sorts of virtual courses, hire as many PR experts as your wallet can handle and not one will tell you the little things that work. Here’s why: They don’t know them. So let’s just look at a couple or three features on Amazon that you can use today to benefit your book. Won’t cost you five cents.

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Newsletter Mania~Round Three

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

A couple of months ago we talked about marketing our books via our newsletter, and more recently, gathering subscribers.

Today, I’m updating because as usual, changes are in the air. Most authors I know love the idea of a newsletter and having a subscriber list in the thousands. I hear you.  But composing a newsletter does not happen by magic. Moreover, building a subscriber list just got more difficult. 90 days ago, we could engage in unlimited cross promotions, the administrator of the promo collected the subscriber email addresses in an excel sheet, sent the list along to all author participants to upload  to MailChimp or Mad Mimi or whomever we had our newsletter service. Those lists are termed third party generated. Mad Mimi tells me it is now disallowing  third party generated subscriber lists.  A subscriber must now opt directly into your newsletter. Don’t take my word for it. Check with your newsletter carrier.

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Newsletter Mania~Do You Have One?

Indie authors are in manic mode to gather subscribers and generate newsletters…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

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IMO, that is not a bad thing. From the moment  we step into the indie author arena we are told to have a newsletter. Marketing experts and gurus insist that for success a newsletter is the single top-ranked item one needs in an indie marketing toolbox. I’m convinced. But here is what the experts don’t tell you:

  • Divide your subscribers into two or more audiences. The value of this explained below.
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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

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Psycho-Dynamic Book Suggestions

Are You Throwing Your Book Under the Bus?

marketing-strategy-planSince the beginning of the year my mailbox has filled with stuff similar to: 100 Best Suggestions to Sell Your Book. 10 Tips for Success. Successful Authors Tell you How They did it–You can, too. Or,  Let us help build your platform. Learn how to engage your readers. Only $299.  Do you read those things? Sure you do. I do, too.  I enjoy reading them. But! I like to know who I’m listening to. So. I Google search the folks who write these things. The blogger/author of 100 Best Suggestions–ain’t.  Uh, oh. Never been published–not legacy nor indie. Doesn’t know the first thing about Amazon’s Terms of Service. Does not know Kindle Unlimited or KENP. Does not know how to upload a book to Smashwords, or ehow to design a promotion and pay for it because the blogger has never engaged in publishing a book. Hasn’t been through an editing process or hired an editor, formatter or cover artist.  And hey! If you write a series, put the first in the series FREE. That is a process.  The unit cannot be in Select and must be formatted and published on at least three or more sales venues. One then asks Amazon to price match. It is not a sure thing, especially in today’s climate. I don’t write series. I don’t know where the blogger cribbed the info in the article. Anyway, I cannot do 100 things. I can do three: Write. Publish. Promote. Not gonna get fancy. I pass.

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MASTERING AMAZON ~ 3rd in the SERIES

Amazon is Flat Out on a Roll…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. …..Always FREE…. Always Author Choice

New updates to Amazon Terms of Service and techie stuff just keeps on coming.  In eNovel Authors at Work we have jumped on Amazon Giveaways to build our follow list. We do this to snag the email Amazon sends out to one’s followers upon a new release. That’s huge. IMO, that Amazon email fits the bill for those of us who are newbies without a huge personal following. Pre-order doesn’t work for those of us still trying to get a foothold and get our books visible among the five million ebooks available to readers.  It’s a short leg up. But every little bit helps.

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Mastering Amazon~Gloves Off

Getting to Know Amazon…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work~a group of indie authors sharing our experiences and ehow. We moan & groan & lick our wounds in private, but we always tell it straight. If something works, we say so. If it doesn’t, we tell you and why. We don’t pretend to know it all–but collectively, we know a lot. We don’t sell a damned thing from this site. Would love to have you follow us on Twitter.

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