What makes a good promotion service?
Here is the answer: Results.
This the second in a series of articles about book promoters and promotion services for indie books. In eNovel Authors at Work we tell it like it is. If you see a book promotion or author service on this site–we like it. We know who administers the site, we talk to them and we engage with those owners. We rate our promoters. We have a Preferred list. Some promoters are Above the Fold. They consistently perform. Some are Below the Fold. That does not mean they are second tier. We promote with them when our budgets allow in small promotions and always when we are Shooting the Moon. Some promo sites are super for books priced FREE. Some are less so for books priced 99¢ in Kindle Countdown deals. When we promote a book priced FREE, we are looking for exposure and volume downloads. When we promote 99¢, we expect a Return on Investment (ROI).
Some promoters arrive at the bottom of our list and then fall by the wayside. Here is why: A site may charge $15 for a promotion and we see results for that price. But if a few weeks later the promoter doubles the price to $30 and has not grown its subscriber list to warrant the increase, the site may slip off our list. We let you know. A few of our members will run beta tests, promoting with a single site and track the downloads in our KDP accounts. Easily done.
In eNovel, we don’t listen to authors who say, “Oh, I used that promoter, I sold a ton of books.” Huh? How many is a ton? We report actual figures. Here is a recap of a recent successful promotion by eNovel member Mary Smith in her very first FREE run. She snagged a Bookbub slot the first time
she submitted No More Mulberries. Category: Literary.
- May 18: BookBub, Fussy Librarian, njkinny – total downloads: 18,000.
- May 19: fkbt, eReaderNewsToday, Booktastik – total downloads: 6,500.
- May 20: Choosy Bookworm – total downloads: 2,333.
- May 21: No paid promos. Mentions on ebooklister & Jerri Hines Romantic Picks – total downloads: 2219.
- May 22: No promotion – total downloads – 130.
- No More Mulberries FREE promo 18 May – 22 May 2015: Total downloads: 29,182.
How successful was this promotion? Once it returned to priced, Amazon tagged No More Mulberries a #1 Best Seller. Woot!
So, how does an author earn $$$ when a title is in a FREE promotion? Kindle Unlimited subscribers start borrowing the book. Some Amazon readers opt to buy. Some subscribers even tick borrow while the title is on FREE. No More Mulberries is gathering dozens of borrows a day and reviews are coming in. Mary Smith told me today, she already sees enough borrows to pay for all of the promotion she bought. Since the book is #1 Paid in Kindle Store, readers will continue to download the book for several weeks. That equals profit and a tidy royalty check.
Are you wondering how those reviews are starting to be posted so soon? Because Mary has this gem at the foot of her book right after The End:
Thank you for taking the time to read No More Mulberries. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend. Thank you, [author name].
Now, we know very well there are indie authors who will not put a book on FREE. Their reasoning: A book is an intellectual property and it has value. Here is what I say: An author can price at book for 99¢ or $4.99 or even $10.99. But the book has NO $$$ value until somebody buys the thing, however one values one’s intellect. Most members in eNovel Authors at Work are exclusive to Amazon. Some are not. Established authors are often successful selling across all venues. But! No indie book sells unless promoted, somewhere, somehow at some cost and reaches a reading audience. At last count, Amazon has 278 million active accounts. Globally, Amazon sells to 65% of the reading public. Just sayin’…
Go Here to read the first article in this series.
Go Here to read a comparison of actual sales figures on a book sold on all venues.
All of the book promotion sites mentioned in this blog are Above the Fold.
I’m Jackie Weger, Founder of eNovel Authors at Work. @Copyright Jackie Weger. shares and pingbacks appreciated.
Membership in eNovel is closed at the moment. We are all busy writing and promoting our books.
ehow tip: For the neatest and cleanest link to your Book’s buy page to post on FaceBook pages and submit to promoters, do this: Visit your book page on Amazon. On the far right hand side you will see SEO icons for Twitter, etc. One is an email icon. Tick it and a perfect short link pops up for you to copy and paste.
Comments are always welcome. We love for authors and promoters to add to the discussion and share your own experiences.