What to believe…or NOT
This is the third in a series of articles about ebook promoters and indie author services. One of the most difficult tasks we indies face is how to sort the gold from the glitter. Not a day goes by that we don’t get emails telling us what wonderful services the promoter can provide and how that promoter will take our books to glorious heights. Yep. And all we have to do is register and send $$$. I always ask: Who are you? What do you do? How much do you charge? One promoter responded:
“I’m a best selling author, my book sold 50,000 copies. I work with 4000 authors.”
The promoter is creating a private Facebook page and is going to share all that the promoter knows right there. Just Paypal $97 as the entrance fee to the Facebook page. Well golly. I looked up the promoter’s book. Let me share something here. If a book sells 50,000 copies, it makes a list: on Amazon, on USA Today, on NYT. Did you know you can track the history of a book via Kindle Nation Daily? Those 50,000 sales did NOT happen.
I checked the references sent me. None panned out. There are people in this business who Eat Stupid for Breakfast. I’m not one of them. The promoter sent me an email insisting emails to me were private and telling me to cease and desist forwarding the promotion hype to people named in the hype. Folks, there is no such thing as cease and desist checking references. NOTHING is private when you are selling a service. Not even if you stand on a street corner to do it. Indie authors need book promoters. We do. Just don’t promise what you cannot deliver. Tell us what you can do, and we can make the best decision for our book placement and promo dollars.
“When I first entered this indie universe, I was taken to my knees and my wallet flattened thinner than hair. I had to pick myself up out of the rubble and learn the industry.” ~ Jackie Weger
In eNovel Authors at Work we like promoters who listen to us, who engage their subscribers and are not building their subscribers lists on the backs of authors. When we pay $$ to a promoter, every mention of our book and every cover needs to link to a book buy page, NOT to another page on the Website of the promoter. Here is a promoter eNovel found last month. Mike Smith, BeezeeBooks.com. He works out of New Zealand He builds an author a nice books’ page. Tweets our promos and the site has a decent Alexa ranking. It is a FREE site and great for exposure on FREE and priced books. Here is the caveat:
No indie book sells unless promoted.
If you know different, tell us! The single task an indie author can do to check out a site that asks us to upload our books for a fee, is to check the Amazon Best Seller stats of books already on the site. If you find books with stats like this: Amazon Best Sellers Rank: #1,400,295 or this: #1,439,644, do reconsider where you might best spend your promo budget for results.
Here are a few more promoters that eNovel Authors at Work considers good value for our promotion $$$.
- Content Mo
- Hot Zippy
- BKnights on Fiverr
For promo results with BKnights see this entry on KBoards.
I’m Jackie Weger, Founder of eNovel authors at Work. I don’t know it all, but I know what I know, and I learn something new every dang day. Comments are welcome. HTML is fine. Live links accepted. No erotica. I shoot it with my snake gun.