#IT’S THE LITTLE THINGS…
…We learn that helps us to success as we hone our indie authorship skills. You can take all sorts of virtual courses, hire as many PR experts as your wallet can handle and not one will tell you the little things that work. Here’s why: They don’t know them. So let’s just look at a couple or three features on Amazon that you can use today to benefit your book. Won’t cost you five cents.
Here is what you’re gonna get rid of: All of the white space in your book description/blurb and the double spacing between sentences. Now, I know there is some expert out there in indie land telling you to put that white space in your blurb because it is easier to read. Send that fool a 10 cent Alpo dog food coupon and tell ’em to have lunch on me. Even if you are trad pubbed, or contracted with a online publisher, you can clean up your book description from inside Author Central. If you can manage it, you want every bit of your book description above this: , because below the Read more is your punch line. Oops. To get this done, log into your Author Central Account and tick the book you want to work on. Click on edit. It may take you several revisions to get that book description completely above the Read more. Work it! I’m still working on mine to capture the essence of the story and still tease the reader to buy the thing.
However, if you can’t quite manage to get all of the description above Read more, do this to make your description stand out: Use html to bold the text. Easily done. Type: <b> before the first word and after the last period in the blurb, this: </b> After an hour or so, go check your book page on Amazon. Go back to Author Central to revise again if necessary, especially if you only have a word or two hanging beneath Read more.
Footnote to the above: Did you know you can log into your Author Central Accounts on other Amazon sites? Here’s a list compliments of Grant W. Cook. Snip that list and keep it in file. Do visit Grant’s blog. Great tips and ehow. Okay, got that done. Moving on…
While in Author Central have a look at your reviews. Grab a few four and five star reviews and post them in Editorial. Now, listen up. You do want a space break between the reviews. You put <p> after the period on each review quote. Preview it. Play with it. You may have to add <p> twice. Go here and scroll down the page to see how the reviews should appear. Yes, you may edit reviews–but carefully. I preface the Editorial review content with: What readers are saying about [title]. I cut and paste the essence of the review and I clean up misspelled words and punctuation.
NOTE: Each time you make a correction on a unit inside KDP or change a cover, and sometimes even when you change the price on a unit, Amazon reverts to the original book description. So! Save those blurbs in a file and revisit Author Central as soon as the unit is live again.
TIP from a non-expert: Me. When you visit your book pages on other Amazon venues, Tweet your books from those sites. Google translate a word or two. It helps to build a rapport with the natives of those countries. Did you know you can revise those Amazon-generated tweets? Yes, you can. I grab the short link from the email envelop, delete that long string Amazon puts in and insert the short link–which also shows your book in thumbnail on the tweet. And this leaves room for a hashtag or two. All of your amazon.com reviews show up on amazon.jp. Don’t take my word for it. Go look.
Gonna leave you with this: Amazon does this nice thing for us. It sends our books in fab cardboard boxes we can use to ship presents and books to fans and which our cats adore. And all of the brown paper packaging inside is so useful. I use it to make my own parchment paper when called for in baking. I cut it to shape the pan and paint it with olive oil with an ordinary nylon paint brush. 99c. Ain’t paying $6 for a pastry brush. Works like a charm. I also layer bacon between sheets of it to cook in the microwave. Bacon doesn’t stick to it like it does paper towels. Okay. If that homespun tip doesn’t work for you, here’s another: Toss dead bananas and banana peels at the roots of your rose bushes and magnolia trees. It makes the bloom scents stronger.
Now, if you read this blog and think: Great ideas, but don’t act, that is fine with me. Less competition for my books. I’m good with it. But, if you’re serious about your book, explore and get to know Amazon. It dang sure knows you.
I’m Jackie Weger. Romance writer. Founder of eNovel Authors at Work. @Copyright 2016.
As always, comments welcome. Add to the discussion. Appreciate it much if you share the page or the ready-made Tweet. Be nice. If you can’t be nice, be articulate.