Getting the Most out of Amazon
We got through Thanksgiving, Christmas, New Year’s and SuperBowl Sunday. Now it is time to concentrate once again on selling our books.
Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you. [author name].
I’m starting with that because many indies just don’t want to revisit their files and update the thing. So. Rich Meyer, eNovel Authors at Work in-house formatter is offering a special price–$15–to indie authors to add the review plea to back of book matter. Quantum Formatting. Turnaround is usually 24 hours or less. If you don’t have that gentle review plea in the back of your book right after The End before you engage in small or large promotions, you are shooting yourself in the foot. Does it work? Yes. A recent promotion on The Reluctant Hero has netted above 110 new reviews in less than 20 days. Okay, moving on…
Many of us in eNovel have newsletters. Some don’t. Those of us who do, use newsletters to announce new releases, cover reveals, FREE and discounted books, blog tours, giveaways, and Rafflecopters. Those authors with a nice fan base often engage in pre-order sales. However, the author must alert fans and keep reminding them by newsletter, tweeting, and mentioning on Facebook, etc.
Amazon has given indie authors a new way to reach book buyers when we have a new release. If you have a print edition, you may engage in an Amazon Giveaway and have entrants FOLLOW you on Amazon. Once you release a new ebook or print edition, Amazon sends out a dedicated email to all of your followers. eNovel members love this. We choose Lucky number winners, say one in 254 or one in 500. We mix up our Lucky numbers. In three giveaways, I already see almost 2000 followers on Amazon. Even if the dedicated email only generates two or three sales and or handful of borrows, I’m good. And Amazon does all of the work! To learn if you have a print edition eligible for a Giveaway scroll down your print edition book page: You will see:
Just click the “Set up a giveaway” and follow instructions. TIP: Read the rules first. You may NOT insert reviews. Amazon will even set up the Tweets for you. Neat. Amazon will ask you to compose a Winner comment and a Loser Comment. Here are a couple of examples.
Winner: Yay! You won a copy of The House on Persimmon Road by Jackie Weger. Tuck it in your beach bag & enjoy romance at its best!
Loser: Uh Oh ~ You didn’t win No Perfect Fate. Next Time! Thanks for the follow.
If your ebooks are enrolled in KDP Select, you may also run an Amazon ad campaign. Look for this inside KDP. Go to your Bookshelf. Look for this on the right side of each book: Run your cursor over the ellipses and a menu pops up. Choose Advertise. Amazon asks for you to put up $100 deposit. The form asks you to decide a bid per click. Author choice on those bids. I go to the wall on the bids because Amazon is showing these ads on Kindles to my target audience–romance readers. I love that. I target readers by interest–same as I do choosing categories. You may not see any sales…but WATCH your KENP pages read. Borrows don’t show as sales. When I run these campaigns I see an uptick in pages read. In the first nine days of February I see 45,524 KENP on units I have in campaigns. Your credit card charge is not put through until the campaign ends. I have seldom used the entire $100 deposit. Thus far, the ads have cost $30.91. 45,524 KENP = about $180 in royalties. You decide when the ad starts and stops.
FACT: Every author will not see the same results. Some will do better, some not. Giveaway books may end up being sold as new by 3rd parties on Amazon or eBay. That suits me just fine–because eventually the books will find a reader. I’m happy if the print editions get traded in used book stores, because those folks talk about books, and if they want more Weger books than the one or two that end up in a used book store, they are gonna have to shop on Amazon.
I’m Jackie Weger, Founder of eNovel Authors at Work. We share what we learn. We don’t do rumors. We don’t exaggerate. We tell it like it happens. We also encourage indie authors to make the best decision you can for your books, because no one else will do it for you. While you’re here, do visit our author pages. eNovel members offer a stunning array of books across the spectrum, from sweet romance to thrillers. Reminding you that it is Leap Year, save all of your spare change in the kitchen for good luck and to ward off bad luck. And if you have no luck at all, by the end of the year, you will at least have some $.
@Jackie Weger, 2016. Comments always welcome. Questions always answered. Share your promotion experiences. We are always open to learning.