Getting to Know Amazon…
The brouhaha about Amazon and the Quality Control messages is still on simmer. We won’t know the shakeout until we cruise Amazon in early February and see those books with the Flags–if any. Meanwhile, we still have a lot to learn and we still have to sell our books. Amazon is a global market. For months I’ve been trying to connect with book bloggers and promoters of English language books in foreign countries. I found a couple and you will find their links at the foot of this article. I found few sites in Canada and Australia. The UK has promo sites we like, but few bloggers with any reach or traffic to make a stop worthwhile. I’m going to tell you straight up: All but one blogger on the Australian Continent was closed to American authors. Canadian sites prefer literary. I ain’t. Scottish sites pump literary or legacy published. Found not a single blogger in Ireland. If you know of any, share the links in the comments, Please. Okay. Moving on…
Here is what I did instead: I visited every Amazon global site, found my books on the sites and Tweeted from the site. I used Google to translate at least one word, such as Free or Discounted or Free with Kindle Unlimited, and added that to the Tweet. Blow me over with a feather. I’ve reached some readers and sold a few books or snagged some borrows from every country I tweeted from. Go Here to see the House on Persimmon Road on amazon.es. Do me the kindness of tweeting the book from Spain, and then just type your name in the search bar–all of your books will come up. Go to work. See these icons on the lower right of your book page:
Use those. Remember you may add to the Tweet. #Gratis. #Kindle ilimitado. #Hola, mis amigas. Click the envelope and a very nice short link to your book comes up. I copy and paste that as the link in Hootsuite or Twitter and add my cover to the tweet.
I love tweeting and sharing from amazon.jp. Here’s one of my Tweets: 素晴らしいロマンス http://ow.ly/XCbCL のみ ￥ 311. Bet you did not know this: Most of your reviews on books on amazon.com are posted on books on amazon.jp. Yes, you may tick translate this page and it will come up in your native language. How nice is that?
Another Amazon feature we are using is the Create Space Amazon Giveaway. I did not like the giveaway when our only entrant task was follow on Twitter or Nothing. I emailed Amazon and told them I spend hundreds of dollars to drive readers to my book page, and Amazon’s marketing director serves up a giveaway that drives readers to Twitter. Tweeting doesn’t sell books. Fire that guy! I want entrants to follow me on Amazon. One, because they are less likely to unfollow and two: Amazon sends out a dedicated email to followers when we have a new release. So! Now we have that choice. A two book giveaway (1 winner every 299) generates not less than 500 followers. One giveaway a month generates about 6000 followers on Amazon every twelves months. IMO, that beats pre-release orders to heck and back. The author has to do all of the promoting to gather those pre-release orders and many won’t buy the book. Busy work. Find out if your print edition is eligible for a Giveaway.
Scroll to the bottom of your book page just below the first page of reviews to find this:
You only pay for books claimed. Amazon does all the work. Even composes the Tweet. Nice. Giveaway books often end up in used book stores or sold by 3rd parties on Amazon. That is fine with me, because most of us made our reputations by word-of-mouth in used bookstores. The owners and readers talk books in used bookstores. In 30 years, I’ve never been approached in a Barnes & Noble by anyone talking up a book. Have you?
Last note. I published a book in Spanish. I haven’t a clue yet, how to market the thing. But Tweeting and Facebooking from Spain, Brazil and Mexico has generated some sales and KENP pages read. I also tweet in Spanish from amazon.com. Yes, I had a Spanish editor/translator. Okay, as promised some links: Michael C. Smith owns BeeZeeBooks, New Zealand: www.beezeebooks.com. One of our fav bloggers and promoters in India is: Nikita Johri. She owns www.njkinnysblog.com/. Her blog is rated #1 in India.
All right. I’m ending with a wee rant: Over the past few days I read bits by guest authors on blogs I like and follow–all about how to get reviews. Moreover, two or three reviews is all the books have after a year or more. No sales. I just am not gonna listen to an author who doesn’t sell books. Sorry, if that hurts an ego. Jump through those hoops for reviews if you prefer. Author choice. But nobody tells you the easiest way to gather those organic reviews. Here it is: Put this small and gentle plea for a review right after THE END in your books.
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you. [author name].
Those 38 words have generated more than 14,000 reviews on eNovel Author’s at Work member books. Seventy-seven that I know of in the past 3 days. The caveat is you must put your books in the hands of readers to get those reviews. So. We do. It’s called promotion.
Take care. Thanks for stopping by. Comments welcome. Add to the discussion. Share what you know. No rumors as in: “a friend said”… I shoot those things with my snake gun. I’m Jackie Weger, Founder of eNovel Authors at Work. I tell you who I am because you ought to know who you’re talking to and listening to on the Internet.