Wanna know the best promotion site of all time?
I’m gonna tell you…right here, right now. It is under your nose: AMAZON.
Absolutely, we all hunger for a Bookbub slot. But snagging a Bookbub slot is not a sure thing. I collect more rejections from Bookbub than I once did scouting for an agent or a publisher. No lie. Meanwhile what can you do to get your book visible and make a few sales?
I love Amazon Ad campaigns. I keep five or six running at the same time, sometimes two on the same book. Open-ended because they are so inexpensive. Get to the Ad Campaign site from inside KDP. Click on Reports. On the left side of the page will be the link. I despise having to tell you where to look…but most of you have NOT explored every facet of your KDP and Select pages. Do take 15 minutes to check out your book pages. You cannot kill Amazon. If you mess up or think you messed up, contact/email Amazon and a tech will help you PDQ. It is that easy. Back to the Ads…
You can run those ads for as little as $1 a day. I’ve learned to go for $3 a day and adjust that as necessary. I never spend that much. You choose key words and put a ‘bid’ on them. Amazon suggests 50c. I do 20c. Here is what a small part of my ad campaign page looks like:
I don’t like the way Count The Roses is doing, so I went in and upped my Daily budget to $4 and added some key words: best beach read, hot new release, storied louisiana, enchanting, and bid out those keywords at 30c. Anyway. NOTICE on No Perfect Secret I’ve only spent $3.30 for $31.92 in sales since June 10, 2016. My ad has popped up on Kindles 40,322 times. You may edit, pause or cancel the ads anytime. These are slow build ads…Patience counts. Here’s what my ad for The House on Persimmon Road looks like when it shows up on a reader’s Kindle…
The ad has been running since May 05, 2016. Thus far it has cost $25.26 for $44.40 in sales. The ad has been shown on Kindles 157,557 times. I count that a win all around. Notice Amazon tells the viewer the book is in Kindle Unlimited. Borrows do NOT show up in Sales. But of those who clicked and did not buy outright, some downloaded the book because I see a spike in KENP. I ran two only small overt promotions in June on two other titles and Amazon shows 133,855 KENP pages read. $$$ in the bank.
Keep in mind I am not a best selling author. You don’t see all of that alphabet salad next to my name, do you? Pointing you to the number of reviews on The House on Persimmon Road. Not less than 591 of those are organic. Early on I joined that review frenzy. Hated it. Got out of that rat race by putting this gem right after THE END in my books.
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and very much appreciated. Thank you again. Jackie Weger.
@June 2016 I’m Jackie Weger, Founder of eNovel Authors at Work. If you are visiting for the first time, do check out a few of our blogs. We tell it true. We don’t do rumor. When we want to know how Amazon works~we ask Amazon. Have a question for us? Ask. Comments welcome. Add to the discussion. Be nice. If you can’t be nice, be articulate.