Psycho-Dynamic Book Suggestions

Written By: Jackie Weger - Mar• 02•16

Are You Throwing Your Book Under the Bus?

marketing-strategy-planSince the beginning of the year my mailbox has filled with stuff similar to: 100 Best Suggestions to Sell Your Book. 10 Tips for Success. Successful Authors Tell you How They did it–You can, too. Or,  Let us help build your platform. Learn how to engage your readers. Only $299.  Do you read those things? Sure you do. I do, too.  I enjoy reading them. But! I like to know who I’m listening to. So. I Google search the folks who write these things. The blogger/author of 100 Best Suggestions–ain’t.  Uh, oh. Never been published–not legacy nor indie. Doesn’t know the first thing about Amazon’s Terms of Service. Does not know Kindle Unlimited or KENP. Does not know how to upload a book to Smashwords, or ehow to design a promotion and pay for it because the blogger has never engaged in publishing a book. Hasn’t been through an editing process or hired an editor, formatter or cover artist.  And hey! If you write a series, put the first in the series FREE. That is a process.  The unit cannot be in Select and must be formatted and published on at least three or more sales venues. One then asks Amazon to price match. It is not a sure thing, especially in today’s climate. I don’t write series. I don’t know where the blogger cribbed the info in the article. Anyway, I cannot do 100 things. I can do three: Write. Publish. Promote. Not gonna get fancy. I pass.

No Perfect Destiny

ebook in an Amazon Ad Campaign. Very easy to set up. Tick the links in the article for ehow. Ads are good for exposure, a few borrows, a sale or two. Bonus if it pulls an organic review or two.

Moving on to 10 Tips for Success.  Same ones I’ve been hearing for thirty years. Make a list. Do the most difficult task first.  Set a goal to write 1000 words when you’re fresh. Set aside the same time each day for your writing. Etcetera. Men write those things. They must. No woman or mother in her right mind would suggest such a thing UNLESS they get paid for writing the stuff. We don’t get to set the same time for our writing–unless we get up two hours before our families do, or wait until the entire household is asleep. My kids are grown. The dog still needs to go to the vet and walked.  The cat litter box cleaned. Groceries bought, put away, food cooked. Dishes and clothes washed. Bills paid. Cars serviced, teeth cleaned, nails done, hair cut. Beds made, floors mopped. Pass.  P.S. Some days I don’t write at all. I go to Bingo, curl up with a good book or go crabbing.

Fake Amazon Best Seller logoSuccessful authors often have fab stories. First book out of the slot made bestseller lists. Boo-ya. Then we learn the author has a background in public relations working for legacy publishers and knows everybody…editors, agents, staff on USA Today and NYT Book Review. Next up: The successful author has published 25 books since 2013–very fast typist…was once a court reporter. Hey! My daughter was a court reporter. Types 200 words a minute.  My brain doesn’t even work at 200 wpm. Here is another fab story. A new young author has a great book, plus the money, the moxie, and support to take the book to stellar heights and did so. Love it. But I don’t have the $ or the support. Pass.

Here is what happens when you read all of these wonderful stories/blogs. You get depressed–because you KNOW and I know, we cannot do all of those things for our books.  You and I haven’t walked in their shoes, lived their lives, know the same people, or had the same opportunities as those writers. Some of us have days jobs to pay the rent. Some of us take care of our elderly parents or a handicapped child. Some of us, like me–type 30 wpm and are slow creators.

However, there are things each of us can do for our books.  My goal is to have my books pay for my investment in them within two years. I give it a shot.  Launching a new release:  I don’t launch. I publish. I don’t have enough followers to make a launch successful. So, I don’t. I do promote inside Kindle Direct Publishing (KDP). My books are exclusive to Amazon. The rule. We must wait 30 days after a book is live to run a Kindle Countdown Deal. Patience counts. I wait.  I have seven books, six in English and one in Spanish, published since mid-2013.  Three of the books have yet to be in a major promotion.  I do Amazon Giveaways on the print editions to increase my followers. I’m beta testing Amazon ad campaigns on my ebook editions. I engage in group Rafflecopters for book exposure and tours to increase Twitter and Facebook followers.  If a book isn’t performing well, I change the cover, revise the book description, perhaps revise the file. Once a month or so, I visit every Amazon venue that offers Kindle Unlimited to subscribers and I tweet my books from those venues. I use Google to translate a word or two into the foreign language.

What I consider a book’s success won’t be yours. And yours won’t be mine.  On this site you will find ehow to promote wisely.  What I want to happen when I promote my book is to see a nice return on investment (ROI). I usually do. Don’t be disappointed in yourself or your book when you cannot match another’s success. Stick to the basics. Writing a book is an accomplishment. Indie publishing your own creation is a major technical event. You got that. Now learn to promote smart. Be accountable. You were intelligent enough to write a book and publish it. Now, use your brain and sort through the hype to make the best decision you can for your book.  That is a kind of success in its own right–because nobody else will do it for you. Every single person in our industry has his or her own agenda.

Would love it, if you take a few minutes to eyeball our author pages. eNovel members have above 400 stunning books for your reading pleasure.

I’m Jackie Weger, Founder of eNovel Authors at Work. I’m not best selling author.  I love what I do and I’m learning to do it step-by-small step. That suits me just fine. the live links in this blog will take you to more info that you may or may not use. If you have done one or two activities that helped your book to sales, tell us. We love to learn. Comments welcome.  Be nice. If you can’t be nice, be articulate.

@JackieWeger 2016


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  1. Jackie Weger says:

    March 02, 2016: Just in: Amazon is now giving Authors the opportunity to run Giveaways on our ebooks. Check your ebook page. Scroll all the way down below the first page of reviews. You will see: Set Up An amazon Giveaway. Easy and so very inexpensive. A fab way to gain followers on Twitter or Amazon. eNovel Authors are on it!

  2. Rosie Dean says:

    All sound sense. I love the bit about how we (women) can’t set time aside easily because of all the other stuff we have to handle. Yep. I once read of a famous author (male) who spent months thinking about his next book, then shut himself away and wrote all day for weeks. His wife left him alone, apart from parking his meals outside his office door to eat when he was ready.
    Maybe if I had a wife like that…
    I will tweet this article. Thanks, Jackie.

  3. Another point – sometimes women develop better time management strategies from juggling families and work!

    • Jackie Weger says:

      Aurora: You nailed it. We women were multi-tasking before the word even entered our lexicon. I had five children, and for a solid year, another six under my roof because the kid’s mother died, plus a job that took me out of the house ten hours a day–and this was before wash ‘n wear. I had to iron every dang piece of cotton that kids wore to school or daycare. Fast food joints don’t have anything on me. That was back in the day when we prayed over our food–thankful it got on the table. No dishwashers either–except two-handed.

  4. Laurie Boris says:

    Excellent points, Jackie, thank you. Always do the homework, see where the story is coming from, and make your own choices. I wasted far too much time when I was young, and working a demanding full-time job while running my household, being envious of my friends who could spend hours and hours a day writing. Or the phenom who “connected” with the right agent on the first shot while I was collecting rejections. We’re all on our own paths, and everyone’s story is different. Now I’m trying to use that energy to focus back on my own work and use it to motivate me. And learning how to promote a little smarter.

    • Jackie Weger says:

      Laurie, that attitude is a success in its own right. Love it. In this new universe of digital, we have to give our books a chance to find their audience. For my books it is early days yet. Plus, we hiccup and discover the landscape has changed. Before I get a handle on one element, along comes another. I beta test new style promotion, but I stay with a basic foundation. Nothing fancy. Get the job done–which is write and sell books. A few or many. Doesn’t matter. I’m in the game. You are, too.

  5. Rich Meyer says:

    Great post, Jackie. And you’re a best-seller to us, dagnabit!

  6. I really appreciate your posts Jackie. As a relative newcomer to the Indy world I have always found your advice to be a safe haven of common sense amongst a plethora of hype. I for one will always listen to you first.

    • Jackie Weger says:

      Thank you, Doggie Mchale. I’m beginning to believe common sense is one of the rarest commodities in our indie universe. here is what I have learned: We can do for ourselves. Sadly, manyof our indies want to be spoon fed the ehow, rather than figuring it out themselves. Before I pay somebody 299$ for anything, I’m gonna ask Who are YOU? What do I get? What do you do? And then I see the fine print: Sales Not Guaranteed. Got it. Moving on.

      Thanks for commenting. Always nice to see you here.

  7. Annie Daylon says:

    Another fabulous post, Jackie. Greatly appreciated. 🙂

  8. Excellent info, well thought out and balanced. As always, a great post by Jackie Weger!

  9. Mary Smith says:

    A great post, Jackie, which cheered me up. There seems to an increasing number of those how-to experts around trying to get us to part with our money. I’m naturally cynical so don’t bite but it worries me there are so many newbies out there who probably believe it’s going to happen for them if they hand over their cash. Thaks for all the research you do.

  10. Amy says:

    Great reminder Jackie!

  11. David Wind says:

    Gee, Jackie, even when I was writing for the traditional publishers before I became an Indie author, I typed at the speed of thought…. with two fingers. If I got 30 words a minute that was a lot. Rushing books through to the publishing process assures one thing the writer is following a template and not worrying bout either creativity or readers, just the bucks. Love the article!

  12. Donna Fasano says:

    No two ways about it, Jackie, you are an innovator! And I am blessed to know you.

  13. Mimi Babour says:

    Thanks for writing this article, Jackie. You always make a lot of sense and it wakes me up. Stops me daydreaming of fame and fortune and gets me back on track with the daily work all Indies have of making my career a success.

  14. Mike Markel says:

    Thank you, Jackie, for the dose of realism. I often fall victim to my own unrealistic expectations, which are more powerful and more destructive than those coming from anyone else. It’s helpful to step back a moment and realize we can’t do everything all the time. As always, I profit from reading your advice.

  15. More sage advice, Jackie, along with some pithy words of wisdom. Thanks!

  16. I love posts that make me feel better, and this is one of them. As you say, so much of what we hear every day can make us feel depressed, or at least, feeling that we’re left way behind. The best way to react to that, for me, is to see the positive side of other people’s success. To get inspired and learn from them. Also to plan ahead and to research well – not do things in the spur of the moment. I’m planning to run a giveaway and an Amazon ad campaign next month. Next week I’m doing a free promo with my first Bookbub slot. Getting excited!

  17. KJD says:

    These are sage words, Jackie. I agree with you wholeheartedly.
    Thanks for sharing.

    One thing though, I’ve found the best way to free up time is to not have pets (or should that read ‘pests?) Tee hee.

  18. Traci Hall says:

    Jackie, thanks for this reminder that there is no one road to success. I was feeling a little down, especially because I am into an Amazon Ad that so far has cost me 16.00 for 21,000 impressions and no sales. However, if the ad isn’t working, then I have the power to stop it. Duh, lol.
    You have a way of shining a light into the shadowy corners–which is always empowering. Thank you!

  19. Traci Hall says:

    ps I looked for a way to tweak the ad, but the only way I could find was to cancel, and start again…I am okay with the price per click etc. but I want to switch the description

    • Jackie Weger says:

      Traci Hall! You did exactly the right thing for your book and your $. You beta tested a campaign, evaluated its activity and results…didn’t like it and boo-ya! You took control. Made a savvy decision. That is all we can do. And, it didn’t hurt either.

      I try things that I think are gonna soar…and don’t–even when I give it a fair chance and tick all of the boxes. But! Now I have that experience under my belt. Experience is golden. I own it. Learning what NOT to do helps me sort the wheat from the chaff. I don’t get it right every time, but I’m getting better at doing what is right for my books.

  20. This is a great article filled with practical advice. Since I’ve been reading your blogs, Jackie, I have been checking the credibility of the promoters who send me emails to offering to do expensive promo’s and promising fantastic results. I have found that you’re right, most of them have no credibility and their promises do nothing but take my money. The post that, Jackie has written here is an important post for new and already established authors. Thank you so much, Jackie. You are always helping and encouraging your fellow authors

    • Jackie Weger says:

      Hi Roberta. That’s sister authors! LOL. I am so proud of you for checking a promoter’s reputation. Indie authorship is not easy. We have to let promoters know we
      want transparency. Some don’t even have the good sense of Business 101. i.e. emails not signed or dated. No live links to the site in the mail–as if that site is the only one I’m doing business with or promoting with. Worse, I get over to Paypal and the Paypal account is a different name. Huh? Who did I just pay for what? Drives me nuts. I know I sound like a broken record, but we have to make the best decisions we can for our books. We own the things. We are accountable for them. I love your remarkable series on the War years.

  21. Julie Frayn says:

    Any list with more than 10 things is immediately deleted. Like you say, who has time? Work and family, Alzheimer’s and death and taxes. Writing, though my passion and the thing I want to do every day, always tends to come last. But I get there. I am a fast typist, but not a prolific publisher. 4 novels in 3 years, I’m happy with that. Waiting 2 years for ROI is reasonable and you won’t lose your mind that you didn’t get there faster. I finally saw some decent money in 2015. And I reinvested all but $400 back into writing. Probably spent the $400 on wine… 🙂 Thanks Jackie, for another post that makes me glad to know you.
    Julie Frayn
    Author of Mazie Baby

    • Jackie Weger says:

      Julie Frayn! Four novels in 3 years is major. Moreover, the books you write are sensational. My experience with your books is they grab me on the first page and don’t let go until the last. All of those ehow blogs and lists telling us how take our books to stellar heights don’t mention single parenting poverty, divorce, elderly parents, handicapped children or how much it costs in dollars or emotional baggage to ride that road. I find it remarkable those those of us who must navigate that road manage to write a book and take it through the process to publication. It annoys me when some guy with a corporate job, a wife, and a nonfiction book says, DO IT MY WAY. And next insists I pay him for the privilege of hearing how he did it. if his books are so dang successful, why does he need my money? Loading my snake gun. Pfft.

  22. Not only is this a great article, Jackie, it is PERFECT for me to read this morning! I can already feel myself relaxing.

    Thanks for reminding me to go back to my write-first-thing-in-the-morning-with-a-cup-of-coffee routine that I had started, felt good about, then for some reason, abandoned.

    Also thank you for your insight AND support to us Indies….whoo-ya!

    • Jackie Weger says:

      Laffin’ at your comments. I am so not masterful in promotion, writing or even my life. It’s just if somebody wants to charge me 299$ to tell me ehow to reach readers…I go looking for ways I can spend that money to promote my book without a third party. I also know I don’t write books that will take the world by storm. I write to entertain. That’s it. I’m good with it. I also want value for my $. I earn every single dollar in my wallet, so think twice before I part with it.

  23. Polly Iyer says:

    Great post, Jackie. I’ve learned so much from being a member of eNovel. You’re the master, or should I say mistress of how to get the most out of promotion. It’s a constant kick in the pants for me, and I need it.

  24. This is a great article Jackie. The only person you have to match and move past is yourself. Keep learning and finding out what works for you.

  25. Yikes, I only do a book a year! I also flunked typing class in high school. Maybe there is a connection there?
    Between writing, marketing, and all that jazz, these people must have cloned themselves. Thanks Jackie, for the great post.

  26. Jackie Weger says:

    We’re talking about money and promotion. I lived for years in a jungle village. No paper towels. We used thin dish cloths, 6 for a dollar. When I returned stateside, I was shocked at the cost of a roll of paper towels. 1.59? Huh? Three rolls a week cost $248 a year. Whoa. Haven’t bought a paper towel in five years. When I hear indie authors bemoaning they can’t afford promotion…translate that into, “I don’t WANT to afford it.” Same as I don’t want to afford paper towels. the difference is, I don’t complain about the lack of paper towels in my kitchen.

  27. Dale Furse says:

    Another good article, Jackie. We all can only do what we can do and be try to be content that that’s enough. We shouldn’t be comparing our work or output with other writers and we should definitely check promoter’s reputations. At least make sure we aren’t throwing money down the proverbial drain. 🙂

  28. Loved this post. Every day I receive so many articles and sales pitches on how to increase my books’ sales, it makes my head spin. Enjoy your common sense, Jackie

    • Jackie Weger says:

      Thank you for stopping by and sharing your thoughts, Marilyn: Once we get the basics down, we might consider spreading our wings a bit. I’m so not gonna pay a service to do what I can do-except, I would hire housekeeper. A housekeeper is a good investment. Some of that other stuff isn’t.

  29. Susan Tarr says:

    I never learned how to type (I have destroyed a bunch of personal computers on the way) or how to save a file, let alone how to write a book and then to promote it. It has been a painfully slow process for me, and I forget most of what I learn. But what I love about enovs is that there are files we can access on any given topic even if we are not sure of the exact topic we are looking for. That’s where the team come into play. These blogs and the files are invaluable tools for me and others. Invaluable. Thank you, Jackie Weger.

  30. You are the voice of reason and sanity in the world of Indie Authordom, Jackie. Thanks for helping us navigate these often choppy and murky waters–for steering from the bow of the ship.

  31. Janice Croom says:

    I’ve just found this site and am greatly enjoying perusing its words of wisdom. It’s been said that there are no stupid questions. Hopefully this won’t break that maxim.

    In the article you said, “Once a month or so, I visit every Amazon venue that offers Kindle Unlimited to subscribers and I tweet my books from those venues.”

    Great suggestion except I couldn’t think of a single place to implement this. Can you give an example of an Amazon venue that offers Kindle Unlimited from where you can tweet? Thanks so much.

    • Jackie Weger says:

      Hi, Janice. First, I’m going to email you with the info. However, you just visit each Amazon country venue: i.e. (Amazon Prime)
      Master your book page. Look it over from top to bottom and left to right. Few authors ever scroll to the bottom of a book page.
      If you look to the lower right on your book page, you will see social media buttons. Click the Twitter icon. Click the Facebook button.
      Use the email button to grab a short link to your book on that amazon venue. Keep these links in a file.

      Good luck!

  32. Again, thank you, Jackie. You are always the voice of reason!

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