MASTERING AMAZON ~ Second in the Series

Getting the Most out of  Amazon

marketing-strategy-plan

We got through Thanksgiving,  a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

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Is Amazon Really Stupid?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow.

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow.

What do you think?

Folks, I am in no way a spokesperson for Amazon. I doubt Amazon even knows I exist outside of books I upload. Amazon previews cover art and text for publication, says yea or nae and Amazon is done with me.

In the past ten days since Amazon posted new review policies authors are in an uproar.  Across the spectrum reader and blogger reviews are being pulled or not allowed. Here’s the skinny: Amazon has a TOS for authors, publishers and reviewers. Yes it does. But few read those things. Amazon explains what no compensation means. Amazon explains what a friend is or is not.

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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

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FOR INDIE AUTHORS ONLY: HOW SAVVY ARE YOU~REALLY?

WHAT DO YOU KNOW?

marketing-strategy-planI have debated for months whether to blog on this topic or not. I just gave in. Sometimes when I read blogs by marketing

Donna Fasano, USA Today & Amazon bestselling author

Donna Fasano, USA Today & Amazon bestselling author. Click to visit Donna’s author page. She has a magnificent array of romance novels.

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Blogging ~ A Call to Action? Or Not…

Blogging Off-Topic

marketing-strategy-planSince I first stepped into indie authorship, advice has poured into my mailbox that I must blog. And recently suggestions are piling up telling me to blog about anything other than my books.  Blog about cooking or recipes or crystals or knitting… And once foodies, new age aficionados or knitters are following my blog, they might also notice I write romance novels and buy one. HUH?

Not to put too fine a point on it, but those folks who are telling me and you how to generate sales by blogging off-topic are

 Where some author advice belongs

Where some author advice belongs

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Amazon’s New Rules for Kindle Authors in February!

Mastering Amazon

Yep! New rules!  For all authors…Beginning February 03, 2016, Amazon will start posting a little message on all Kindle books not up to snuff. Doesn’t matter if the book  is by an indie author, small press, online publisher or boutique publisher. But this will most assuredly affect indie authors the most.  Here is the notice that will show up on your book if errors are discovered or Amazon has received complaints, courtesy of Michael Kozlowski, Good E Reader on January 21, 2016.

Snipit amazon warning

 

Perhaps you overlooked this in Amazon’s Content Guidelines:

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Book Reviews: The Good ~ The Bad ~ The Ugly

Julie Whiteley

See Julie’s Reviews on Facebook

Julie Whiteley is a highly rated Goodreads and Amazon Reviewer with  one thousand + Reviews posted on Amazon and Goodreads in addition to her blog  cluereview.blogspot.com  She also reviews for NetGalley.  Here’s Julie with part Two of  her series on Book Reviews.

Hello, again, eNovel Authors. Here is part two of What Do Reviewers Want? I mentioned earlier that I’m  a blogger, reader and reviewer. This post concerns issues between authors and reviewers.

Like anything else we do, there is a downside to a good thing. With independent authors having to hit the pavement in order to get their books noticed, reviewers and authors are in direct contact. It can turn ugly.

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Dancin’ with the Flim-Flam Man

Dancin’ with the Flim-Flam Man…

marketing-strategy-planNo, that is not the title of a book.  It is the name of a 1967 movie. A flim-flam  is a swindle or con artist trick.  It is designed to cheat people out of $$$. Those kinds of swindles are landing in my mailbox with regularity. I opened an email today from a man I suspect is a catfisher. An ebook catfisher is an indie author who hires workers to write his ehow non-fiction books on food or alcohol addiction, or ehow to learn a language in five days or less. The author will tout he has upwards of 50-100 books in print and ALL ARE BEST SELLERS. See this in the Washington Post: How an Industry of ‘Amazon entrepreneurs’ pulled off the Internet’s craftiest catfishing scheme.

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Authors Spew Vitriol at FREE Books-Again!

marketing-strategy-plan“Nobody is buying my book because they can read all they want for FREE.”

You have heard that.  It never stops. There is across our indie author universe a huge outcry about authors who promote their books for FREE and/or 99¢ . The consensus of those pickle-sour notes is: Nobody is buying books because they can read all they want for free. “Where did you get that idea?”

“BookBub is a ripoff and detrimental to indies. Readers are so used to getting eBooks for free that no one expects to pay a red cent anymore.” True or False? Read on. You decide.

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eBook Promoters ~ The Best & The Worst Part 4

Putting the spotlight on Goodreads Ads and Amazon.com Campaigns…

 

eNovel Round Logo (2)This is the fourth in a series of articles about ebook promoters and indie author services. Have mercy! It may go on forever because every single day we indie authors are approached by new promoters entering our indie universe and asking for our $$$. In an earlier post, I promised I would share our promotion experiences on Goodreads and Amazon.com. Goodreads leaves me confused.  I love Amazon. Amazon pays my bills.

I offer as a caveat: Indie authors who have mastered Goodreads may have wonderful success promoting with Goodreads. Ten of

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