Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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MASTERING AMAZON ~ Second in the Series

Getting the Most out of  Amazon

marketing-strategy-plan

We got through Thanksgiving,  a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

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Newsletter Mania~Round Three

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

A couple of months ago we talked about marketing our books via our newsletter, and more recently, gathering subscribers.

Today, I’m updating because as usual, changes are in the air. Most authors I know love the idea of a newsletter and having a subscriber list in the thousands. I hear you.  But composing a newsletter does not happen by magic. Moreover, building a subscriber list just got more difficult. 90 days ago, we could engage in unlimited cross promotions, the administrator of the promo collected the subscriber email addresses in an excel sheet, sent the list along to all author participants to upload  to MailChimp or Mad Mimi or whomever we had our newsletter service. Those lists are termed third party generated. Mad Mimi tells me it is now disallowing  third party generated subscriber lists.  A subscriber must now opt directly into your newsletter. Don’t take my word for it. Check with your newsletter carrier.

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FOR INDIE AUTHORS ONLY: HOW SAVVY ARE YOU~REALLY?

WHAT DO YOU KNOW?

marketing-strategy-planI have debated for months whether to blog on this topic or not. I just gave in. Sometimes when I read blogs by marketing

Donna Fasano, USA Today & Amazon bestselling author

Donna Fasano, USA Today & Amazon bestselling author. Click to visit Donna’s author page. She has a magnificent array of romance novels.

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Psycho-Dynamic Book Suggestions

Are You Throwing Your Book Under the Bus?

marketing-strategy-planSince the beginning of the year my mailbox has filled with stuff similar to: 100 Best Suggestions to Sell Your Book. 10 Tips for Success. Successful Authors Tell you How They did it–You can, too. Or,  Let us help build your platform. Learn how to engage your readers. Only $299.  Do you read those things? Sure you do. I do, too.  I enjoy reading them. But! I like to know who I’m listening to. So. I Google search the folks who write these things. The blogger/author of 100 Best Suggestions–ain’t.  Uh, oh. Never been published–not legacy nor indie. Doesn’t know the first thing about Amazon’s Terms of Service. Does not know Kindle Unlimited or KENP. Does not know how to upload a book to Smashwords, or ehow to design a promotion and pay for it because the blogger has never engaged in publishing a book. Hasn’t been through an editing process or hired an editor, formatter or cover artist.  And hey! If you write a series, put the first in the series FREE. That is a process.  The unit cannot be in Select and must be formatted and published on at least three or more sales venues. One then asks Amazon to price match. It is not a sure thing, especially in today’s climate. I don’t write series. I don’t know where the blogger cribbed the info in the article. Anyway, I cannot do 100 things. I can do three: Write. Publish. Promote. Not gonna get fancy. I pass.

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eBook Promoters ~ The Best & The Worst

eHow to choose a book promoter

You have done everything right for your book. You wrote it, you had it edited and proofed, the cover is sensational. Now you have to sell it, or at the very least, drum up some exposure and get it in front readers.  For exposure, we have discovered and love Amazon Ad campaigns for ebooks.

Here at eNovel Authors at Work we rate promoters.

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MASTERING AMAZON ~ 3rd in the SERIES

Amazon is Flat Out on a Roll…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. …..Always FREE…. Always Author Choice

New updates to Amazon Terms of Service and techie stuff just keeps on coming.  In eNovel Authors at Work we have jumped on Amazon Giveaways to build our follow list. We do this to snag the email Amazon sends out to one’s followers upon a new release. That’s huge. IMO, that Amazon email fits the bill for those of us who are newbies without a huge personal following. Pre-order doesn’t work for those of us still trying to get a foothold and get our books visible among the five million ebooks available to readers.  It’s a short leg up. But every little bit helps.

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Blogging ~ A Call to Action? Or Not…

Blogging Off-Topic

marketing-strategy-planSince I first stepped into indie authorship, advice has poured into my mailbox that I must blog. And recently suggestions are piling up telling me to blog about anything other than my books.  Blog about cooking or recipes or crystals or knitting… And once foodies, new age aficionados or knitters are following my blog, they might also notice I write romance novels and buy one. HUH?

Not to put too fine a point on it, but those folks who are telling me and you how to generate sales by blogging off-topic are

 Where some author advice belongs

Where some author advice belongs

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UPDATED! UH OH! Your books Aren’t Selling. NOW WHAT?

Perhaps the following will help…

Nothing but THE FACTS

eNovAaW ~ Nothing but THE FACTS

Since Amazon introduced Kindle Unlimited, a subscription service  for downloading  books onto  eReaders in mid-July 2014, those of us in Amazon Select saw some serious fluctuation in our royalties. My colleagues, who have in the past had successful Kindle Countdown Deals in which they saw 500+ downloads, often saw less than one hundred. Some, less than fifty.  Book sales for those of us  not bestselling authors were down the later part of 2014. Mine were down because I did very little promotion in November and December. I did not have a holiday book. That is not Amazon’s fault.  Still, the sales I did have did not earn 70% because Kindle Unlimited only paid about $1.39 per borrow (December 2014) as opposed to $2.09 for a straight sale on a 2.99 book. Update below about KENP–Amazon’s Pay by Pages Read.

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Authors Spew Vitriol at FREE Books-Again!

marketing-strategy-plan“Nobody is buying my book because they can read all they want for FREE.”

You have heard that.  It never stops. There is across our indie author universe a huge outcry about authors who promote their books for FREE and/or 99¢ . The consensus of those pickle-sour notes is: Nobody is buying books because they can read all they want for free. “Where did you get that idea?”

“BookBub is a ripoff and detrimental to indies. Readers are so used to getting eBooks for free that no one expects to pay a red cent anymore.” True or False? Read on. You decide.

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