Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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COWBUNGA! Report: Newsletter vs Newsletter

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow.

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow.

More About Newsletters

Good morning all of you awesome authors.  Are you wondering what the heck Newsletter vs Newsletter means? You know me. I’m gonna tell you.  It’s something specific I discovered by accident. My blog topic was gonna be about my most recent promotion, because we in eNovel often report results. But this happened: I tried out Book Report. Loved it. Subscribed. This is an analytic app that rides on your task bar and once inside Amazon KDP it  tells you how many books were bought and borrowed [KENP] and the $$$ value. Book Report tells me the number of  sales/borrows on a each title every day, or I can also set it to tell me an aggregate. More on that in minute.

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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

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PROMOTION 101~ NOT JUST FOR NEWBIES

Wanna know the best promotion site of all time?

I’m gonna tell you…right here, right now. It is under your nose: AMAZON.

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Absolutely, we all hunger for a Bookbub slot. But snagging a Bookbub slot is not a sure thing. I collect more rejections from Bookbub than I once did scouting for an agent or a publisher. No lie. Meanwhile what can you do to get your book visible and make a few sales?

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eBook Promoters ~ The Best & The Worst

eHow to choose a book promoter

You have done everything right for your book. You wrote it, you had it edited and proofed, the cover is sensational. Now you have to sell it, or at the very least, drum up some exposure and get it in front readers.  For exposure, we have discovered and love Amazon Ad campaigns for ebooks.

Here at eNovel Authors at Work we rate promoters.

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The Road to Glory

No matter what anybody tells you, there ain’t a road map to Success…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

So you read a book or an advert landed in your mailbox that tells you the ten things the most successful authors do. Honey, those authors did not do those ten items overnight. And if the successful author is a man, he ain’t ironing his own shirts, cooking his own dinner, changing diapers or caregiver to his aging parents, one of whom suffers Alzheimer’s. Often as not, he isn’t even typing his own manuscript. Nope, he has paid help–for all of it, and he didn’t make that start up $$$ writing and selling ebooks.

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