Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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Review Mania ll

REVIEW MANIA II

It never stops…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Good afternoon. I’m Jackie Weger, Founder of eNovel Authors at Work. It has been a short three years  since I stepped into our indie author universe. The single word that has resonated during these years is Review. Spend ten minutes surfing Facebook and lurking in forums and you will come across a plethora of posts by indie authors begging for book reviews.  Many indie authors want those reviews as affirmation that  he or she can write and tell a story. That is NOT the province of a review. Readers and bloggers share their opinions of books to alert the next reader if that reader might or might not enjoy the book.

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eBook Promoters ~ The Best & The Worst

eHow to choose a book promoter

You have done everything right for your book. You wrote it, you had it edited and proofed, the cover is sensational. Now you have to sell it, or at the very least, drum up some exposure and get it in front readers.  For exposure, we have discovered and love Amazon Ad campaigns for ebooks.

Here at eNovel Authors at Work we rate promoters.

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The Road to Glory

No matter what anybody tells you, there ain’t a road map to Success…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

So you read a book or an advert landed in your mailbox that tells you the ten things the most successful authors do. Honey, those authors did not do those ten items overnight. And if the successful author is a man, he ain’t ironing his own shirts, cooking his own dinner, changing diapers or caregiver to his aging parents, one of whom suffers Alzheimer’s. Often as not, he isn’t even typing his own manuscript. Nope, he has paid help–for all of it, and he didn’t make that start up $$$ writing and selling ebooks.

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Dancin’ with the Flim-Flam Man

Dancin’ with the Flim-Flam Man…

marketing-strategy-planNo, that is not the title of a book.  It is the name of a 1967 movie. A flim-flam  is a swindle or con artist trick.  It is designed to cheat people out of $$$. Those kinds of swindles are landing in my mailbox with regularity. I opened an email today from a man I suspect is a catfisher. An ebook catfisher is an indie author who hires workers to write his ehow non-fiction books on food or alcohol addiction, or ehow to learn a language in five days or less. The author will tout he has upwards of 50-100 books in print and ALL ARE BEST SELLERS. See this in the Washington Post: How an Industry of ‘Amazon entrepreneurs’ pulled off the Internet’s craftiest catfishing scheme.

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eBook Promoters ~ The Best & The Worst Part 5

Bait and Switch… Do you catch it?  or  Do they catch you?

JackieWeger-BioHeadShot (1)

Jackie Weger, Founder of eNovel Authors at Work

Here is a heads up. When I write these articles, I name the good guys. I name the promotion sites eNovel Authors At Work has vetted, curated, like and use in our promotions, large and small. I figure you can read between the lines and pass up the bad guys. That said, in this article I’m naming names because some promoters do lie, cheat, flimflam and scam indie authors. I am gloriously sick of it.

 

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eBook Promoters ~ The Best & The Worst Part 2

What makes a good promotion service?

Here is the answer: Results.

This the second in a series of articles about book promoters and promotion services for indie books.  In eNovel Authors at Work we tell it like it is. marketing-strategy-planIf you see a book promotion or author service on this site–we like it. We know who administers the site, we talk to them and we engage with those owners. We rate our promoters. We have a Preferred list. Some promoters are Above the Fold. They consistently perform. Some are Below the Fold. That does not mean they are second tier. We promote with them when our budgets allow in small promotions and always when we are Shooting the Moon. Some promo sites are super for  books priced FREE. Some are less so for books priced 99¢ in Kindle Countdown deals. When we promote a book priced FREE, we are looking for exposure and volume downloads. When we promote 99¢, we expect a Return on Investment (ROI).

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