Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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MASTERING AMAZON ~ Second in the Series

Getting the Most out of  Amazon

marketing-strategy-plan

We got through Thanksgiving,  a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

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Newsletter Mania~Round Three

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

A couple of months ago we talked about marketing our books via our newsletter, and more recently, gathering subscribers.

Today, I’m updating because as usual, changes are in the air. Most authors I know love the idea of a newsletter and having a subscriber list in the thousands. I hear you.  But composing a newsletter does not happen by magic. Moreover, building a subscriber list just got more difficult. 90 days ago, we could engage in unlimited cross promotions, the administrator of the promo collected the subscriber email addresses in an excel sheet, sent the list along to all author participants to upload  to MailChimp or Mad Mimi or whomever we had our newsletter service. Those lists are termed third party generated. Mad Mimi tells me it is now disallowing  third party generated subscriber lists.  A subscriber must now opt directly into your newsletter. Don’t take my word for it. Check with your newsletter carrier.

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Newsletter Mania~Do You Have One?

Indie authors are in manic mode to gather subscribers and generate newsletters…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

Click on icon for more on Newsletters

IMO, that is not a bad thing. From the moment  we step into the indie author arena we are told to have a newsletter. Marketing experts and gurus insist that for success a newsletter is the single top-ranked item one needs in an indie marketing toolbox. I’m convinced. But here is what the experts don’t tell you:

  • Divide your subscribers into two or more audiences. The value of this explained below.
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PROMOTION 101~ NOT JUST FOR NEWBIES

Wanna know the best promotion site of all time?

I’m gonna tell you…right here, right now. It is under your nose: AMAZON.

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Absolutely, we all hunger for a Bookbub slot. But snagging a Bookbub slot is not a sure thing. I collect more rejections from Bookbub than I once did scouting for an agent or a publisher. No lie. Meanwhile what can you do to get your book visible and make a few sales?

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FOR INDIE AUTHORS ONLY: HOW SAVVY ARE YOU~REALLY?

WHAT DO YOU KNOW?

marketing-strategy-planI have debated for months whether to blog on this topic or not. I just gave in. Sometimes when I read blogs by marketing

Donna Fasano, USA Today & Amazon bestselling author

Donna Fasano, USA Today & Amazon bestselling author. Click to visit Donna’s author page. She has a magnificent array of romance novels.

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Mastering Amazon~Gloves Off

Getting to Know Amazon…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work~a group of indie authors sharing our experiences and ehow. We moan & groan & lick our wounds in private, but we always tell it straight. If something works, we say so. If it doesn’t, we tell you and why. We don’t pretend to know it all–but collectively, we know a lot. We don’t sell a damned thing from this site. Would love to have you follow us on Twitter.

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UPDATED! UH OH! Your books Aren’t Selling. NOW WHAT?

Perhaps the following will help…

Nothing but THE FACTS

eNovAaW ~ Nothing but THE FACTS

Since Amazon introduced Kindle Unlimited, a subscription service  for downloading  books onto  eReaders in mid-July 2014, those of us in Amazon Select saw some serious fluctuation in our royalties. My colleagues, who have in the past had successful Kindle Countdown Deals in which they saw 500+ downloads, often saw less than one hundred. Some, less than fifty.  Book sales for those of us  not bestselling authors were down the later part of 2014. Mine were down because I did very little promotion in November and December. I did not have a holiday book. That is not Amazon’s fault.  Still, the sales I did have did not earn 70% because Kindle Unlimited only paid about $1.39 per borrow (December 2014) as opposed to $2.09 for a straight sale on a 2.99 book. Update below about KENP–Amazon’s Pay by Pages Read.

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eBook Promoters ~ The Best & The Worst Part 4

Putting the spotlight on Goodreads Ads and Amazon.com Campaigns…

 

eNovel Round Logo (2)This is the fourth in a series of articles about ebook promoters and indie author services. Have mercy! It may go on forever because every single day we indie authors are approached by new promoters entering our indie universe and asking for our $$$. In an earlier post, I promised I would share our promotion experiences on Goodreads and Amazon.com. Goodreads leaves me confused.  I love Amazon. Amazon pays my bills.

I offer as a caveat: Indie authors who have mastered Goodreads may have wonderful success promoting with Goodreads. Ten of

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