Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

Read the rest of this entry »

The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

Read the rest of this entry »

Psycho-Dynamic Book Suggestions

Are You Throwing Your Book Under the Bus?

marketing-strategy-planSince the beginning of the year my mailbox has filled with stuff similar to: 100 Best Suggestions to Sell Your Book. 10 Tips for Success. Successful Authors Tell you How They did it–You can, too. Or,  Let us help build your platform. Learn how to engage your readers. Only $299.  Do you read those things? Sure you do. I do, too.  I enjoy reading them. But! I like to know who I’m listening to. So. I Google search the folks who write these things. The blogger/author of 100 Best Suggestions–ain’t.  Uh, oh. Never been published–not legacy nor indie. Doesn’t know the first thing about Amazon’s Terms of Service. Does not know Kindle Unlimited or KENP. Does not know how to upload a book to Smashwords, or ehow to design a promotion and pay for it because the blogger has never engaged in publishing a book. Hasn’t been through an editing process or hired an editor, formatter or cover artist.  And hey! If you write a series, put the first in the series FREE. That is a process.  The unit cannot be in Select and must be formatted and published on at least three or more sales venues. One then asks Amazon to price match. It is not a sure thing, especially in today’s climate. I don’t write series. I don’t know where the blogger cribbed the info in the article. Anyway, I cannot do 100 things. I can do three: Write. Publish. Promote. Not gonna get fancy. I pass.

Read the rest of this entry »

eBook Promoters ~ The Best & The Worst

eHow to choose a book promoter

You have done everything right for your book. You wrote it, you had it edited and proofed, the cover is sensational. Now you have to sell it, or at the very least, drum up some exposure and get it in front readers.  For exposure, we have discovered and love Amazon Ad campaigns for ebooks.

Here at eNovel Authors at Work we rate promoters.

Read the rest of this entry »

Blogging ~ A Call to Action? Or Not…

Blogging Off-Topic

marketing-strategy-planSince I first stepped into indie authorship, advice has poured into my mailbox that I must blog. And recently suggestions are piling up telling me to blog about anything other than my books.  Blog about cooking or recipes or crystals or knitting… And once foodies, new age aficionados or knitters are following my blog, they might also notice I write romance novels and buy one. HUH?

Not to put too fine a point on it, but those folks who are telling me and you how to generate sales by blogging off-topic are

 Where some author advice belongs

Where some author advice belongs

Read the rest of this entry »

Amazon’s New Rules for Kindle Authors in February!

Mastering Amazon

Yep! New rules!  For all authors…Beginning February 03, 2016, Amazon will start posting a little message on all Kindle books not up to snuff. Doesn’t matter if the book  is by an indie author, small press, online publisher or boutique publisher. But this will most assuredly affect indie authors the most.  Here is the notice that will show up on your book if errors are discovered or Amazon has received complaints, courtesy of Michael Kozlowski, Good E Reader on January 21, 2016.

Snipit amazon warning

 

Perhaps you overlooked this in Amazon’s Content Guidelines:

Read the rest of this entry »