Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

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Is Your Amazon KDP Account in Jeopardy?

It could be~if you don’t ask the right questions…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Last week was awash in high profile Amazon driven events. First, we saw Nate Hoffelder’s blog on The Digital Reader with the news that Amazon had pulled the Affiliate accounts of Fussy Librarian, eReaderIQ and Pixel of Ink. Fussy is staying on as a book promoter.  Christian Hupfeld who owns eReaderIQ and Bookbasset.com is mulling it over. Pixel of Ink closed shop. Booksends stopped using affiliate links. If you don’t know what an affiliate code is, read about it HERE.  If you are an author with an affiliate account, take note: Affiliate codes may not be used on any product in a mailer~i.e. Your newsletter or any type of email. If you have any question about how to use or NOT use your affiliate links: ASK AMAZON.

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