Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS

marketing-strategy-planThere are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details HERE.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, again. [author name].

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MASTERING AMAZON ~ Second in the Series

Getting the Most out of  Amazon

marketing-strategy-plan

We got through Thanksgiving,  a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

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Newsletter Mania~Do You Have One?

Indie authors are in manic mode to gather subscribers and generate newsletters…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

Click on icon for more on Newsletters

IMO, that is not a bad thing. From the moment  we step into the indie author arena we are told to have a newsletter. Marketing experts and gurus insist that for success a newsletter is the single top-ranked item one needs in an indie marketing toolbox. I’m convinced. But here is what the experts don’t tell you:

  • Divide your subscribers into two or more audiences. The value of this explained below.
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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up?

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. The snag for me is I don’t produce a book a month or even every six months. I generated my first newsletter via Mad Mimi January 2014. I flogged my book and a few colleague’s books. I pump other author titles because I want to give value and keep my subscribers interested between my own releases and promotions. I kept a loose mailing schedule of once a month or once every six weeks. I did not pay much attention to performance, such as open and click through rate. Now I do. What an eye opener.

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Blogging ~ A Call to Action? Or Not…

Blogging Off-Topic

marketing-strategy-planSince I first stepped into indie authorship, advice has poured into my mailbox that I must blog. And recently suggestions are piling up telling me to blog about anything other than my books.  Blog about cooking or recipes or crystals or knitting… And once foodies, new age aficionados or knitters are following my blog, they might also notice I write romance novels and buy one. HUH?

Not to put too fine a point on it, but those folks who are telling me and you how to generate sales by blogging off-topic are

 Where some author advice belongs

Where some author advice belongs

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Amazon’s New Rules for Kindle Authors in February!

Mastering Amazon

Yep! New rules!  For all authors…Beginning February 03, 2016, Amazon will start posting a little message on all Kindle books not up to snuff. Doesn’t matter if the book  is by an indie author, small press, online publisher or boutique publisher. But this will most assuredly affect indie authors the most.  Here is the notice that will show up on your book if errors are discovered or Amazon has received complaints, courtesy of Michael Kozlowski, Good E Reader on January 21, 2016.

Snipit amazon warning

 

Perhaps you overlooked this in Amazon’s Content Guidelines:

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The Road to Glory

No matter what anybody tells you, there ain’t a road map to Success…

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

So you read a book or an advert landed in your mailbox that tells you the ten things the most successful authors do. Honey, those authors did not do those ten items overnight. And if the successful author is a man, he ain’t ironing his own shirts, cooking his own dinner, changing diapers or caregiver to his aging parents, one of whom suffers Alzheimer’s. Often as not, he isn’t even typing his own manuscript. Nope, he has paid help–for all of it, and he didn’t make that start up $$$ writing and selling ebooks.

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What is the Number One Task Indie Authors Fail To Do?

What is the number one task indie authors fail to do?

We are a week into the New Year and if your mail box is like mine, it is in a frenzy with indie service providers and promoters begging for your $$$. This before we have even earned five cents in 2016. Hand over your money, honey and we’ll show you how to get more readers, more reviews and spy on your competition. None of which will actually sell books.

Here is a list of tasks many indie authors don’t do. Not in any particular order but none is the number one overlooked task.

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Book Reviews: The Good ~ The Bad ~ The Ugly

Julie Whiteley

See Julie’s Reviews on Facebook

Julie Whiteley is a highly rated Goodreads and Amazon Reviewer with  one thousand + Reviews posted on Amazon and Goodreads in addition to her blog  cluereview.blogspot.com  She also reviews for NetGalley.  Here’s Julie with part Two of  her series on Book Reviews.

Hello, again, eNovel Authors. Here is part two of What Do Reviewers Want? I mentioned earlier that I’m  a blogger, reader and reviewer. This post concerns issues between authors and reviewers.

Like anything else we do, there is a downside to a good thing. With independent authors having to hit the pavement in order to get their books noticed, reviewers and authors are in direct contact. It can turn ugly.

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eBook Promoters – The Best & The Worst Part VI

 Snake oil is sold by the gallon in our indie Universe

How much are you buying?

Looks good, sounds good--Bites!

Looks good, sounds good–Bites!

When I started this series, I thought three parts would do it. Now, I know it could go on forever.  We indie authors need book promoters with active subscriber lists and media reach. We need site owners who tell us who they are and are transparent about download numbers. The following is not a new scam, but more of them have been popping up weekly.

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