Doing the right things for your books’ success
2014 turned out to be a watershed year. Amazon produced Kindle Unlimited which has lowered our per book borrow royalty by 25%. New promotion sites raised their heads. Some are terrific, some not. Some deliver, some don’t. Traditional publishers are now filling top slots in our favorite promo sites with seriously reduced prices. Some indie authors made bestseller lists across the board, most of us did not. What worked?
Here is what I’ve discovered: The most successful authors network with other successful authors. They work at being authors. They work at writing good books. Their book descriptions and covers are superb. Those authors join together to create boxed sets and promote the heck out of them. They also promote their single titles. Every month–somehow and in some way. They support one another, ask for feedback and respect it. They share information. Every single successful author has an Amazon Author Page and updates it regularly. They refresh their book covers. Above all, they don’t whine in public. Not a single bestselling author I know was an overnight sensation. Each counted success in baby steps, one book at a time. Even if you don’t write a series, perhaps you can create a themed boxed of two or three books, such as Setting Up House.
Russell Blake in a post on the new [indie author] landscape had this to say:
“Bluntly, if you as an author want to sell books in this environment, you have to do it the old fashioned way: You have to write books your audience will gladly pay for, even if a dollar or two more than the latest Michael Connolly, or Gillian Flynn’s blockbuster. That means you need to up your game, that suddenly story and craft will matter more, and that simply being cheap, with a homemade cover and lackadaisical or no editing, won’t cut it.”
Here is a fact: To sell a raft of books indie authors have had to produce a good read from the get go. Bad books languish. Traditional publishers have discovered how effective indie authors are at moving discounted and free books. They are hopping on our bandwagon and so are some digital publishers. That does not change our indie universe. We still must go…
FREE or discounted to find a new release’s first audience.
No book sells unless it is promoted.
You will not find best selling indie author books on sites that don’t produce results. How do they know? They check. They look at the stats of featured
books on Amazon. If the book has sales stats in the 100,000, it ain’t selling. So the top 5 essentials for success in 2015 are:
- Network with like-minded indie authors. Make success your goal.
- Refresh or revise your Amazon Author page. Add new info and your SEO links.
- If your book has issues, repair them. Put your best work in front of the reading public.
- Hire professional cover artists. Covers are the first thing that catch a reader’s eye.
- Know your promoters. Know their names, build a relationship. Say Thank you.
Those five items are the basics. Wishing you the best for your books in 2015 and beyond. Now, for promoters eNovel Authors at Work likes, see our Uselful Links pages. Another great list of promotion sites is on the drop down menu on Indies Unlimited. We would love it if you signed up for our Newsletter. It is all about books on sale, FREE or new releases. You may unsubscribe in an instant. We don’t spam. We only send out the newsletter about once a month. Amazon has made reviews a part of our indie universe. Our books thrive on them, so I never like to sign off without reminding indies to add this gentle gem after THE END of a book:
Thank you for taking time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated.
I’m Jackie Weger. Y’all have a good one.
Comments are always welcome. Be nice. If nice doesn’t work, go literary and accurate. If you have a tip for success, please share it.
@Copyright 2015 JackieWeger